|Tito is horrified by BofA. He can still get tuna, right?|
First, Facebook has made some massive changes to the way user feeds look and information is organized. Some of the engagement tools are really cool.
On the other hand, early results are bad for small and medium-sized brands - those with only a few hundred or few thousand fans may find themselves disappearing from fan feeds. Check your Facebook insights to see if your impression numbers are affected. That's what I'm noticing for the corporate Facebook pages I manage. Look for fixes soon - there will have to be workarounds or brands will start giving up on Facebook, which Zuckerberg won't like. (Search Engine Watch)
Next, do you find that email is taking over your time, and not in a good way? I often feel overwhelmed by the sheer amount of email that I receive. I am a conscientious person who tries to read everything, but I sometimes find I'm deleting information that may be important because I know I'll never get to it in favor of trying to get to the stuff I know that I have to respond to, which is often more urgent, but less important. Check out the Email Charter, which is trying to change all that. I have to say I'm on board!
Finally, Bank of America is going to start charging customers $5 a month for use of a debit card, starting in 2012. This is as a result of Congress capping the fees that banks can charge retailers for accepting debit card purchases. (Business Insider)
What does this mean for you?
Take a look at how many of your customers are using their debit cards to buy with you - these customers will now either have to pay cash or use a debit card to avoid this $5 fee. It's hard to say what kind of affect this will have - debit cards sure are convenient and $60 a year may not be enough to make most consumers avoid using them. Are people really going to stop using their cards? Early chatter is more oriented around customers boycotting Bank of America, rather than ceasing to use their debit cards. Definitely keep an eye on this one if your customers use debit cards.
Have a great weekend, and thanks for reading! What do you think of this week's news?